Sailing yacht with crew: Freystyle sales training

Sales Training for High Performing Sales Teams

Is your team presenting products instead of solutions, while customers only compare prices? Freystyle sales training works with your real customer cases: for more closed deals, better margins and negotiations on an equal footing.

Elisabeth Frey knows sales from her own experience as a key account manager and leader, in Swiss companies and international corporations.

Build a stronger team today: contact Elisabeth

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Who is this sales training for?

Field sales representatives who want to close more deals
Key account managers in complex sales situations
Sales leaders developing their team into high performers
SMEs and corporations, in Switzerland and internationally

Sales training topics

New customer acquisition

From the first contact and preparing the customer meeting to closing and earning referrals.

Handling objections

Meeting objections on an equal footing: with questioning techniques and active listening instead of justification.

Price negotiation

Defending your price, negotiating with clear objectives and resolving conflict in negotiations.

Key account and stakeholder management

Identifying key actors, assessing the competition and making the value of your offer visible.

Handling complaints

Handling complaints confidently while strengthening the customer relationship.

Joint customer visits for successful salespeople

Feedback in real life: Elisabeth joins you on a customer visit, with preparation and debrief.

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How Freystyle works

10 % theory, 20 % training, 70 % application in daily work, with your real cases
Tailor-made for your team and your goals
Success measurable in your KPIs
On site, online or hybrid: Switzerland and internationally
Over 100 modules, combined into your programme

What clients say

“Elisabeth is a communication expert who knows how to get our sales team in top shape for the tricks and finer points of day-to-day customer contact. Her many years of sales experience and the humour she brings to training our team are real success factors.”

André Richner · CEO, Richnerstutz

“During a two-day training, Elisabeth won our team over with her positive, confident manner and gave every employee plenty of fresh ideas. With her deep expertise and constructive approach, she quickly focused our team on what really matters and was remarkably successful in motivating all participants to try new things and put them into practice in their daily work. Outstanding!”

Pamela Sherin Niazi · Senior District Manager Neurology, Biogen

Frequently asked questions

What does sales training achieve for field sales teams?

Your team learns to sell solutions instead of products, handle objections confidently and lead conversations to a close. Success is measured in your KPIs, such as closed deals and margins.

Can I book a price negotiation training?

Yes. Price negotiation, negotiation objectives and defending your price are dedicated modules, tailored to your situation.

What is a joint customer visit?

Elisabeth accompanies you to your customer. You plan the meeting together beforehand and get feedback straight from real life afterwards.

Is the sales training on site or online?

On site, online or hybrid, across Switzerland and internationally, in English or German.